Outdoors Clothing North Face

We're trying to focus on the big impact. For example, our energy footprint: our 800,000 sq. ft. distribution center in Visalia, Calif. is one of largest greenhouse gas emitters in our North American operations. So we installed a one-megawatt solar panel system at the distribution center and reduced emissions by 25 percent.

Our approach is more pragmatic, less sexy, but asking: how do we commercialize this? that we ensure that, in 10, 20, 30 years, we're making products that sell and oh by the way, they're made really well?

JN: For us to be a longstanding, profitable business, that's what people know us for to fit, feel good, and perform. I don't think we could ever replace the Denali with green hemp Denali. But we made it recycled and BlueSign. The footprint of that product is much smaller than that of five years ago.