Columbia Outdoor Clothing

A cornerstone of the partnership is integration of Columbia into the U.S. Ski Team's consumer merchandising program. As a part of the USSA's Own the Gear the Athletes Wear initiative, authentic Team product will be available to fans for the first time ever. The Team's eCommerce platform, powered by TeamFanShop, will launch going into the coming 2011-12 season. The USSA will also support Columbia's high-level retail partners through in-store promotional activities.